The May holiday crowds explode
The 2023 May Day holiday saw a retaliatory explosion in the domestic tourism market as life returned to order, with both the number of travelers and income hitting record highs.
The destination choice of the May Day travelers is mainly concentrated in China, among which the provincial and municipal Tours are the main, and the inter-provincial and overseas Tours account for a relatively low proportion. Specifically, the most popular destinations for May Day travelers are Beijing, Shanghai, Chengdu, Chongqing, Nanjing, Hangzhou, Guangzhou, Changsha, Xi 'an and Wuhan.These cities are rich in history, culture and modern charm, attracting the attention of many tourists. In addition, some niche destinations with distinctive characteristics are also favored by some tourists, such as Xishuangbanna, Lugu Lake, Daocheng Yading, Siguniang Mountain and Zhangjiajie. These places have unique natural scenery and ethnic customs, allowing visitors to feel a different travel experience.In terms of travel mode, the May Day travelers are more inclined to free travel and self-driving tour, accounting for 48.9% and 24.2% respectively, while the group tour and semi-self-guided tour accounted for 14.6% and 12.3% respectively. This shows that May Day travelers pay more attention to personalization and flexibility, like to arrange their schedule according to their own preferences and pace, and are better able to adapt to the requirements of epidemic prevention and control. Free travel and self-driving travel are also conducive to off-peak travel, avoiding crowds and reducing the risk of infection
From these data, we can see that the main needs of May Day travelers are to relax, release pressure and enjoy life. This is in line with people's higher pursuit of health and happiness after the epidemic. At the same time, improving parent-child relationship is also an important motivation, indicating that many of the May Day travelers are family trips, hoping to take this opportunity to improve the relationship between family members. Broadening their horizons and satisfying their curiosity reflect their desire for new things and knowledge, showing a positive and open mind.
